The Sample Special Database Source and Scale

Md Delwar Hossain · 2022-05-08T06:54:31.248Z

Overall, the first generation of enterprises represented by Questionnaire Star is the forerunner of domestic online questionnaires, which Special Database drives the start of domestic data research. However, due to the limitation of user volume, mode, and technology, it is difficult to bring about qualitative improvement in sample collection and result analysis during the research process. Behind this, it also faces the problems of model establishment and technology accumulation. The breakthrough and evolution of the second generation: but the quality shortcomings Special Database of the sample library still exist With the passage of time. The online questionnaire industry has ushered in the second. Generation of players: Questionnaire Network, Le Survey, Gold Data, Mai Ke, etc. and Le Survey are typical enterprises of the Special Database second generation. Le Survey was officially launched in March 2014 and is a one-stop platform for market research and data collection. The was established in 2013, with over 6 million users. This year, it completed 140 million yuan in Series C financing, which was jointly invested by Fangguang Capital, Yuanhe Holdings, and Zhongyi Mingyuan. Compared with the first-generation sample database, which is limited by the scale Special Database of the platform and has a narrow sample area, the second-generation questionnaire platform began to expand the data sample database by building. A self-built sample database and cooperating with a third party. The sample database of the questionnaire network is a Special Database self-built + third-party cooperation model. It cooperates with Toutiao and Huawei. The sample source is wider than that of the first generation. The target groups for sample collection include region, gender, family, age, occupation, education. , income, region, etc., the user dimension has been expanded. With the expansion of the sample source and scale, it can cover more fields of questionnaire users. Three generations of evolution of online questionnaire sample database, who can represent the future? Le survey is to achieve accurate Special Database sampling through online targeted invitation questionnaires, and it is also a sample library model of self-built + third-party cooperation.

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